We blaze the trail to that vision by offering a fully integrated universe of distinct cannabis-related brands, each fulfilling a different purpose. From Wholesale to D2C. From flowers to accessories. From medical use to lifestyle consumption. We cover and redefine the whole value chain not just because we can. But because it’s necessary to offer our customers and business partners a different experience in cannabis. With our profound product knowledge we lead the development of a versatile landscape of distinct, original strains. This is accompanied by a next-level digitalised experience, both through Europe’s leading telemedicine platform as well as an intuitive product shopping journey.
We empower people to move from patient to protagonist in the story of their own self-determined life. We’re neither just a business, nor a collection of brands. We’re trailblazers in a movement, ignited to reshape a whole industry.